Louise Marchant is a Studio Brand Director at Ubisoft, where she leads marketing and brand strategy for new game projects. Over nearly two decades in the games industry, she has directed campaigns for a host of major franchises including Assassin's Creed, Just Dance, and Tom Clancy's The Division, and led player insight and engagement for a broad spectrum of projects, from early development through to live service. She specialises in working with development teams to bring player perspective to the centre of development, and using a player-centric approach to guide strategic and creative decision-making. She is also a Committee Lead for Limit Break Mentorship, supporting career development in the UK games industry. Talk: From Conception to Community: Putting Player Perspective at the Centre of Game Development

How can the player perspective be incorporated from the very first day of development in a way that supports, rather than overwhelms, the creative vision?

This talk explores how player awareness can become a shared and effective tool for developers and marketers alike, regardless of the size of the project. We will examine how player-value-driven positioning can support both creative and strategic decision-making, and how community feedback can be integrated without compromising the game’s original vision.

A practical guide from concept development to community building, with the player experience at the very heart of the process.